With increasing clutter in marketing communication,multiple media channels like TV, Online, Mobile and Print, it is becoming difficult for companies to get customers attention and mind share. Customers are also becoming very discerning and would not view let alone read marketing communication which is not relevant directly to them.
To achieve personalised marketing to a large number of customers, ZESTA offers to Corporates, their marketing departments and advertisement agencies, a technology platform as a service to effectively collaborate, create on-the-fly and send marketing communication to each of their customers as a personalised communication.
Examples
Any Corporate: A corporate can now create a personalised campaign by creating marketing communication from a single base template and adding on relevant product information based on individual customer likes & dislikes and delivered to them through email, mobile, web or Print.
Leisure Industry: A company in Leisure resorts can let their customers to create on the fly albums of their holiday images while they are still at the resort. The album can be delivered online or downloaded and printed.
Mutual Funds Industry: Agents can now pickup standard mutual fund company documents and auto replace content with relevant information meaningful to each customer to give personlised proposals to large number of customers.
Fan Club of Celebrities: Fan love to have a photo with the Celebrity Icons they idolise. Fans can now have customised poster with their own photo added along with approved photos of celebrities with selected autograph text (from among an approved list) to create posters of their own choice.
Credit Cards: Now credit card applicants can be allowed to choose, visualise and approve the background for their cards. They can choose from among their photos. Corporate credit cards can have corporate logo on the card.
Benefits
- Engage in personalized one-on-one marketing campaigns effortlessly with speed, resulting in better hit ratio and business results.
- Enable regionally distributed sales force to Customise standard marketing promotion documents with regional content in seconds for distribution via Web, email or as print.
- Maintain Standard layout, Branding and Corporate Identity in Promotional documents while providing flexibility of regional customisation.
- Reduce turnaround time and cost to generate marketing communication.
- Make the Marketing Campaign easy, fast, reliable and efficient.
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